Elevating Tori Easterling's Digital Presence
A strategic roadmap to enhance your real estate platform across Palm Beach and Atlanta markets, strengthening your position as a leading LGBTQ+-friendly real estate professional.
Your Foundation Is Strong
What's Working Well
Your website demonstrates impressive strengths that set you apart in the competitive real estate landscape. The dual-market coverage across Palm Beach and Atlanta showcases your expertise and reach, while your content-rich approach provides genuine value to potential clients.
Your personal branding shines through every page, creating authentic connections with visitors. The inclusive messaging and LGBTQ+ advocacy aren't just words—they're woven into the fabric of your digital presence, making you a trusted resource for diverse communities.
Current Performance Snapshot
2
Major Markets
Palm Beach & Atlanta coverage with strong local presence
Top
Google Visibility
Ranking for niche keywords including LGBTQ+ real estate advocacy
5+
Platform Presence
Strong profiles across Zillow, Realtor.com, and key listing sites
Your digital footprint extends beyond your website. Positive reviews and well-maintained agent profiles across major real estate platforms establish credibility and trust. Google and AI search engines are finding and ranking your content for your specialized niche, particularly around location-specific searches and LGBTQ+-friendly real estate services. This visibility is a testament to your authentic brand positioning and dual-market licensing strategy.
Priority Improvement Areas
Mobile Formatting
Optimize layout and navigation for seamless smartphone and tablet experiences
Image Optimization
Compress and format photos for faster loading without sacrificing quality
Content Structure
Standardize blog posts and area pages with consistent formatting
CTA Placement
Strategically position clear calls-to-action throughout the user journey
SEO Action Plan
01
Technical Optimization
Compress images, implement lazy loading, and optimize file sizes to improve page speed. Faster sites rank higher and convert better—essential for capturing mobile users searching on-the-go.
02
Content Standardization
Create templates for blog posts and area pages ensuring consistent structure, internal linking, and keyword optimization. This makes content easier to produce and more effective for SEO.
03
Mobile Experience
Redesign navigation menus, forms, and layouts specifically for mobile devices. With over 60% of real estate searches happening on mobile, this is non-negotiable.
04
Schema Markup
Add structured data to help search engines understand your content better. This can earn rich snippets in search results, increasing click-through rates.
05
Local Content Enhancement
Enrich Palm Beach and Atlanta pages with unique neighborhood insights, market data, and community information that competitors lack.
06
Internal Link Building
Create strategic connections between related content to improve navigation, keep visitors engaged longer, and distribute SEO value throughout your site.
Competitive Positioning Insights
Your Unique Advantages
  • Authentic personal brand and story
  • LGBTQ+ community advocacy
  • Dual-market expertise
  • Content-rich approach
  • Inclusive messaging
Areas to Strengthen
While your personal touch sets you apart, local competitors are investing heavily in hyper-local content and consistent publishing schedules. The opportunity lies in combining your authentic brand with enhanced local market intelligence.
Regular blog posts—ideally 2-4 per month—keep your site fresh for both visitors and search engines. Topics could include neighborhood spotlights, market updates, home buying tips for LGBTQ+ buyers, and local community events.
Video content and client testimonials are powerful trust-builders that many competitors underutilize. These elements showcase your personality and expertise in ways text alone cannot.
Content Strategy Enhancement
Consistent Publishing
Establish a regular blog schedule with 2-4 posts monthly covering market trends, neighborhood highlights, and buyer/seller tips
Video Integration
Add property tours, neighborhood walkthroughs, and client testimonial videos to boost engagement and time-on-site
Social Proof
Showcase client success stories and reviews prominently on key landing pages to build trust and credibility
Content isn't just about SEO—it's about demonstrating your expertise and building relationships before prospects ever contact you. By showing up consistently with valuable insights, you position yourself as the go-to expert for your target markets.
Mobile & Accessibility Wins
1
Form Optimization
Redesign contact forms and lead capture for easy mobile completion—reduce fields, use large tap targets, and enable autofill
2
Enhanced Contrast
Improve text readability with better color contrast ratios, meeting WCAG accessibility standards for all users
3
Complete Alt Text
Add descriptive alt text to all images for screen readers and SEO benefits—describe property features, not just "house photo"
4
Touch-Friendly Navigation
Increase button sizes and spacing to prevent mis-taps on mobile devices, creating a frustration-free browsing experience
Expanding Your Digital Footprint
Local Business Listings
Claim and optimize your presence across Google Business Profile, Bing Places, Apple Maps, and local chamber of commerce directories. Consistent NAP (Name, Address, Phone) information across all platforms strengthens local SEO and makes you easier to find.
Encourage satisfied clients to leave reviews on multiple platforms. Reviews are social proof that influence both search rankings and buyer decisions.
AI-Powered Discovery
As ChatGPT, Bing AI, and Google Bard change how people search, ensure your content is structured for AI engines to reference. Use clear, authoritative language and comprehensive answers to common real estate questions.
Create FAQ pages addressing specific queries like "LGBTQ+-friendly neighborhoods in Palm Beach" or "Best Atlanta suburbs for families"—content that AI assistants can cite when users ask similar questions.
Your 90-Day Implementation Roadmap
1
Month 1: Technical Foundation
  • Optimize all images for web
  • Implement mobile responsive fixes
  • Add schema markup
  • Update contact forms
2
Month 2: Content & Structure
  • Standardize blog templates
  • Publish 4 new blog posts
  • Enhance local area pages
  • Build internal link network
3
Month 3: Engagement & Growth
  • Add video testimonials
  • Update business listings
  • Launch review campaign
  • Implement accessibility improvements
These improvements will strengthen your competitive position, improve user experience, and increase conversions. The goal isn't perfection—it's strategic progress that amplifies your existing strengths while addressing technical gaps. Your authentic brand and inclusive approach are already differentiators; now it's time to ensure your digital presence performs as well as it represents you.